Eucalyptus Editorial

Distinctive. Invigorating. Memorable.

Blogging & Social Media

In six years of experience generating blog content and launching new blog programs for a variety of organizations, from ecommerce sites to market research firms, I’ve learned that one thing is key to blogging: passion. If you don’t care about a topic, your audience won’t, either. Any social media program should be focused on providing real value to a specific audience, and has to grow out of true passion for a subject. While a certain amount of experimentation with exciting new social media tools is desirable, the core goal must be to create and share accurate, timely information that’s relevant to readers and truly thrilling to the people posting on the blog.

My experience with blogging and social media has prepared me well to help create a functional blogging plan that will create community and build business for your company or organization. Contact me to discuss how I can help.

Google Enterprise Blog

Google Enterprise Blog

Working with The Bulleit Group, I interviewed customers and wrote and edited stories about how they used Google Apps for Enterprise. I loved being able to ditch the jargon and write honest stories about what real professionals were doing with Google tools. I wrote about several interesting organizations, including BDP, the City of New York, Datalot, GrDF, ILCEA, St. Joseph School, and Standard Parking.

Mobile Insights Blog

Mobile Insights Blog

I ran the Mobile Insights Blog for SnapHop, a startup focused on mobile marketing. I cover topics ranging from mobile recruitment plans to social media marketing, always aiming to provide a fresh take on technical and business themes from integrating mobile into recruitment efforts to creating talent communities.

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Intersections: The Enprecis Blog

Intersections: The Enprecis Blog

Added during a website redesign in November 2010, this blog focuses on the intersection of topics in the automotive, market research, and technology industries, all of which contribute to Enprecis’ automotive intelligence solutions. I’ve written many blog posts myself and also edited contributions from other members of the Enprecis team. We’ve received positive feedback on the blog from our clients and industry experts and hope to continue growing our reach in the industry, which lacks coverage in this area.

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Bostonist

After a short stint at Austinist, I began contributing to Bostonist in late 2007 when I moved to Boston, and became co-editor along with Rick Sawyer in April 2008. We quickly recruited a large staff of 12+ new writers to the established site and managed multiple daily news, arts, and events posts, growing the site to a peak of 450,000 pageviews in January 2010 (thanks, Scott Brown). We were featured on WCVB and frequently appeared in the Boston Globe’s lists of notable local blogs. Some of the notable features of our editorship included an enhanced focus on neighborhoods, Book It: Literary Events, News You Can Chew On (with an adorable Boston terrier mascot), Weekly Music Picks, and (Rick’s brainchild) Grandpa Bostonist, that surly curmudgeon. For sample Bostonist posts, check out the reviews section.

Emerson College Graduate Admission Blog

Emerson College Graduate Admission Blog

I launched the initial iteration of this blog in 2008 (after much back-and-forth with the school’s IT department). It was one of the first blogs developed for the Emerson community, and launched alongside a Facebook group designed to increase engagement among prospective students. I created blogging editorial calendars for graduate student workers who contributed to the site. The blog was designed to provide a combination of useful information about and personal perspectives on being a graduate student at Emerson, attracting prospective students and converting them into enrolled students. Though I am no longer involved, the blog has grown admirably since then and continues to serve as an effective tool for student recruitment.

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Halloween Costume Shopping Blog

Halloween Costume Shopping Blog

I selected and described costumes of the day and identified Halloween costume trends for this lead generation blog, developed to attract visitors to a website selling Halloween costumes. Current content is not mine.

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Great Gift Ideas Blog

Great Gift Ideas Blog

I was the founding editor of this blog, which was designed to provide great gift suggestions tailored to specific situations. I created the target personas and gift categories as well as some of the original content. None of the current content on the blog is mine.

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Oh My Apartment

Oh My Apartment

I researched apartment living topics and created blog content for the “Oh My Apartment” blog for ApartmentRatings.com. The blog was designed to push traffic to the apartment ratings service by targeting common keyword searches related to apartment living. Current content is not mine.

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