Too many marketing efforts start with a format–blog, press release, white paper–instead of an audience. My market research experience can help you turn that around by developing an understanding of your audience before you spend money on reaching them.
Automotive Market Research
For Enprecis, an automotive market research company, I led a number of market research projects, including studies of vehicle owners’ Bluetooth preferences, competitive performance evaluation for dealerships, and mobile market research on topics like public preferences on electric vehicles. Each project was designed to elicit relevant information from vehicle owners in a format that we could easily process and correlate to other information, such as vehicle parts and sales data. I continue to assist with research projects and maintain the Enprecis automotive market research blog. Below is a sample of some of the blog posts and research projects I have authored for Enprecis.
Mobile Market Research Panels
First Mobile Survey on Green Vehicles Shows Prius Preference, Price Concerns
In our quest to continue providing best-in-class tools for connecting with customers, Enprecis recently conducted the first mobile market research survey focused on the automotive industry. In fewer than than twelve hours, nearly 2000 consumers responded to a mobile survey regarding the up-and-coming topic of hybrid and electric vehicles.
Beyond In-Vehicle Controls: The Rise of the Smartphone
Telematics Detroit, the automotive industry’s leading telematics event, recently highlighted innovative approaches to using connectivity technology in vehicles, including Hyundai’s comprehensive Blue Link package with everything from roadside assistance to voice-to-text features. Lending a new twist to the in-vehicle technology journey, Enprecis’ latest mobility panel on smartphone connectivity shows that many drivers tend to use their smartphones rather than connecting them to in-vehicle features, highlighting an area of focus for automakers.