Eucalyptus Editorial

Distinctive. Invigorating. Memorable.

Kerry Skemp Resume

Education

Ignite Certificate, Stanford Graduate School of Business (2013)

MA in Writing & Publishing, Emerson College (2009)

BA in English, Reed College (2005)

 

Freelance

Avangate: Find ways to make currency conversion, VAT and purchase flows interesting to everyone in blog posts, landing pages and more.

Bostonist: Managed local news and events blog with 450,000 monthly visitors; supervised 12 freelance writers creating eight-plus posts a day.

Google Apps for Business: Told stories about how Google Apps let businesses manage operations and focus on their core passion.

Havas Worldwide: Copy edited web content for Genentech products.

SnapHop: Showed companies how to start with mobile recruiting.

Plant Stars: Developed a fun, fresh voice for a landscape design firm.

 

Full-Time

Marketing Writer, ChargePoint (2016–present)

I’m figuring out the best way to talk about electric vehicle (EV) charging to different audiences, from EV drivers to property managers. I’ve established a brand voice and style guide and am creating compelling materials that communicate our unique perspective on industry issues.

Highlights: Copy for email campaigns generating up to 40% open rates and 27% download rates on landing pages.

Director of Content, The Bulleit Group (2013–2015)

I read the news a lot, identified emerging trends and pitched editorial and contributed stories that fit key themes. Clients like Accompli, eero, Orbital Insight and Quixey covered in NYT, WSJ, Re/code, Wired, etc.

Technical Writer, Enprecis (2010–2012)

I created an in-depth style guide for 8000-question market research survey and wrote proposals that won Washington State Trader of the Year and led to new business deals with Peugeot and Volkswagen.

Technical Writer, Percussion (2009–2010)

I managed the proposal qualification, preparation, and approval process for a web content management company. I helped land contracts with the American Museum of Natural History, Cotton Inc., the Commonwealth of Massachusetts and other leading organizations.

Editorial Associate, Vertive (2006–2008)

I wrote web copy and blog posts about product features and benefits to support search engine optimization for affiliate marketing campaigns.

iTunes Associate, Apple (2005–2006)

I supervised and guided a team of email support agents, wrote support email copy and knowledge base articles and escalated emerging issues. I was the AppleCare Employee of the Month for July 2006.